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Publicity Tips for Moms

Editor: Susan Harrow
www.PRSecrets.com


 Susan Harrow is a master media trainer and marketing strategist, and has coached and created successful media campaigns for people like James Ray from the blockbuster movie, The Secret, and everyone from CEO’s to soccer moms, rock star wives, and reality TV stars to entrepreneurs and coaches, who have appeared on—and this is a very impressive list—she’s helped people get on Oprah, 60 Minutes, Good Morning America, The Today Show, in Time Magazine, USA Today, People, Parade, O (Oprah’s Magazine), The Wall Street Journal and the New York Times. She’s the author of Sell Yourself without Selling Your Soul, The Ultimate Guide to Getting Booked on Oprah, Get Into O Magazine, and Get a Six Figure Book Advance. She specializes in sharing her insight, her tips and techniques to promote yourself with integrity and spirit.




Do well by doing good.

Support your community or a charity whose vision upholds your own or create an event to bring awareness to your favorite cause. Over time your name will become associated with good deeds and good will and you'll continue to grow as a  philanthropist.
(Sell Yourself Without Selling Your Soul, reference page 10)

 
Consult your current customers for new ideas.

Discover what is working—or not—from your clients by asking them to give you ideas for products, services, or books they want you to develop. You'll improve your service and get new ideas to pitch the media.
(Sell Yourself Without Selling Your Soul, reference page 6)


Create an original survey.

Gather opinions to generate ideas with fresh views to help broaden your own ideas and angles. You can conduct your own polls, support your findings with statistics and research, and then use that information in your next press release. The media is always looking for previously unpublished, fresh information.
(Sell Yourself Without Selling Your Soul, reference page 6)


Personalize your press release.

Personalize whenever possible. If you’re familiar with a journalist’s work, attach a short note that tell him what you like about his style, the subject he’s covering and why your topic fits. This shows him you're familiar with his "beat" and you understand what his audience needs.
Sell Yourself Without Selling Your Soul, reference page 41)


Give your subject matter emotional zing.

One potent part that’s often missing from a press release is emotional resonance. Make your subject call up a shock of feeling. If whatever you are promoting has elements that will stir up strong positive and/or negative feelings about a subject; you have a better chance of being heard through all the noise of those competing for media attention. The media loves subjects their audience can hate—or love. (Sell Yourself Without Selling Your Soul, reference page 48)


Write your own bio.

To make it easy for radio & TV producers to introduce you correctlyinclude your bio at the top of your Ten Questions page. Not only is the information instantly accessible, you're positioned exactly as you want.
(Sell Yourself Without Selling Your Soul, reference page 51)

 

Preface your questions for radio with background information.

Questions help make the producer’s job easier. If producers choose to read the background information you've provided verbatim, it sounds as if they are as knowledgeable about your subject as you are, and it disseminates the information you want revealed.
(Sell Yourself Without Selling Your Soul, reference page 61)

 
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